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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Three Best Drivers, One Challenge in #DirtXDrift Part 2 for NOS Energy Drink
03/10/2019
Group745
Advertising Agency
Los Angeles, USA
78
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Created by agency Many for energy drink brand NOS, the campaign sees Ricky Stenhouse Jr, Chris Forsberg and Sheldon Haudenschild back for Part 2 of #DirtXDrift
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What do you get when you put three of the world's best drivers against each other in a series of high octane challenges on unfamiliar ground?

Meet Dirt Meets Drift Part II, presented by NOS Energy Drink.

In Part I, the NOS driving team tore up asphalt in a 1000-horsepower street monster to settle who’s the King of Drift. This time, the team jumps behind the wheel of a different breed of motorised beast. NASCAR athlete, Ricky Stenhouse Jr., and Formula Drift Chris Forsberg get into the cockpit of Sheldon Haudenschild’s sprint car to kick up some dust and enter the World of Outlaws dirt track racing.

Swapping the slicks for some knobby tires, the three drivers compete head-to-head, testing their driving skills offroad on Haudenschild’s turf. Learning the ropes while hitting speeds nearing 190 miles per hour, the trio whip a sprint car around Las Vegas Motor Speedway earning points for speed, precision, and style.

Before Stenhouse Jr. and Forsberg could get too comfortable in the sprint car, the drivers up the ante with a never-before-attempted stunt: they switch the racer for the drift car and send it sliding around the dirt track, thrashing the car and capturing some epic footage in the process.

Who will claim the win on the dirt track?


Credits
Agency / Creative
Production
Editorial
Credits
Agency / Creative
Production
Editorial
Work from The Many
Group745
I Can
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