thortful Cards Launches Boris Style #reallygate Investigation into its Own Radio Ad

UK online greeting card marketplace thortful have launched a tongue in cheek reactionary campaign following complaints about the screechy repetitive delivery of their really really really really really really thortful line, in their new radio advertising. 

The new campaign, voiced by thortful founder and CEO Andy Pearce, acknowledges the complaints, and promises to launch an independent investigation into the amount of ‘reallys’ used. Using familiar language, he claims this report will not be redacted, but is not able to comment further until the findings of the investigation are published.  

The new radio ad replaces the old campaign from today, in the run up to Valentine’s Day.

The campaign is created by independent creative agency isobel.

‘Dolphin’ thortul’s new Valentine’s Day TV ad, which also features the really really really really thortful line’, continues to run on TV.

Andy Pearce, CEO of thortful states: “We don’t really mind people complaining about our ads.  As a small business, we’re just happy they noticed them. But we did want to respond, in the best way we know how. Our cards are updated daily by our small independent designers, tapping into the humour of the day. And now, so are our ads.”

thortful are an online marketplace, offering thousands of unique cards created by small independent designers, as well as heartfelt gifts. The company was founded and is owned by entrepreneur Andy Pearce, who previously founded PowWowNow.