This is Kim Albright's latest visual masterpiece for New Era. It featurs 'Les Twins' - the break dancing brothers from Paris kicking up a storm in a chilly warehouse in Bermondsey.
The twins are Larry and Laurent Bourgeois, 23 years old, known for their ‘New Style’ dancing and their massive afros. They made it big when they won ‘Incroyable Talent’ (the French equivalent of ‘Britain’s Got Talent’) a few years ago.
Now, they’re dancing with Beyonce, on stage and in her videos, dancing in Jay-Z’s commercials and they’re currently in LA performing in Cirque du Soleil ‘The Immortal’ Michael Jackson show. So, they’re hot and in demand.
The film is to showcase their talent and show off the New Era caps that they’re wearing. Also, to bring out their quirky and playful dance style.
Client: New Era
Title: Make your own moves
Creative: Simon Boniface
Agency Producer: Hayley Inglis
Production: Thomas Thomas Films
Director: Kim Albright
Executive Producer: Philippa Thomas
Producer: Trent Simpson
Editor: The Quarry/ Scott Cato
Post Production: MUNKY POST