Thomas Cook Appoints McCann as Creative Agency

Online travel agent Thomas Cook, which relaunched last year, has appointed McCann Birmingham following a competitive pitch. 

Ryan Cotton, head of marketing at Thomas Cook, said: “Having launched our business at a time of heightened travel restrictions, we are now preparing for our first brand campaign that will help us to put the new Thomas Cook on the map. McCann Birmingham impressed us with their strategic thinking, creativity with impact and their understanding of the challenges faced by the travel industry right now.”

McCann Birmingham’s executive creative director, Adam Bodfish, said: “Working with a much-loved brand such as Thomas Cook presents a wonderful opportunity to put Thomas Cook back into the hearts and minds of the British public, so this is a dream win for McCann Birmingham.”

Rob Mustoe, managing director at McCann Birmingham, added: “We are absolutely thrilled to begin working with the original name in travel and are fully committed to the brand and team.”