This ZIPPY Clothing Campaign Used 'Lean on Me' Lyrics as a Casting Brief

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Darling Films' Cristiana Miranda celebrates International Children’s Day with a unique lyric video
This ZIPPY Clothing Campaign Used 'Lean on Me' Lyrics as a Casting Brief

To celebrate International Children’s Day on June 1st, clothing brand ZIPPY brought together a very special group of kids to create ‘One Big Family’.

But in this instance, the casting criteria wasn’t based on appearance or gender, but on names.

After an exhaustive worldwide casting process involving hundreds of talent agents, kids’ sports clubs, and thousands of parents, they managed for one day to gather 49 kids, whose names together form the lyrics of the Bill Withers’ classic ‘Lean on Me.’

Under the motto 'We go together' ZIPPY aims to convey the idea that we make sense together despite our differences, reinforcing its vision of inclusion, friendship, and togetherness.

The film from This is Pacifica Design Studio + Stream, Tough Guy advertising agency, Playground Productions. Darling Films’ director Cristiana Miranda draws from the insight that we’re all born free of preconceptions. When we’re kids, we don’t see colour, religion, or background. All we see is a potential friend.

“It’s time we stop trying to teach kids for a little bit and try to learn something from them instead,” said Filipa Bello, head of brand and creative design at ZIPPY.

The campaign was shot in London and comes at a moment when the brand is present in 40 countries around the World. 

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Client

Advertiser: Zippy

Brand: Zippy

Post Production / VFX

Post Production Company: Musgo

Post-production Coordinator: Ricardo Montez

Offline

Editor: Paula Miranda

Colourist: Marco Amaral

Production Company

Production Company: Playground

Executive Producer: Alexandra Dias

Producer: João Abreu

DOP: Richard Stewart

Director: Cristiana Miranda

1st AD: Marc Wilson

Casting Director: Ilenka Jelowicki

Gaffer: Matt Moffatt

Production Service

Production Service Company: Darling Films

Producer: Bruce Williamson

Production Manager: Olivia Marcel

Production Coordinator: Dave Frost

Art Director: Penny Crawford

Styling: Alexandra Day

Hair & Make-up Artist: Sara Raeburn

Hair: Francesco Alberico

Grip: Dan Laviada

Prop Master: Tristan Carlisle-Litz

Other

Photographer: Andy Dyo

Digital Assistant: Nick Rees

Sound

Sound Company: Dizplay

Creative Agency

Creative Director: Miguel Durão & Filipe Mesquita

Creative Agency: This is Pacifica Design Studio + Stream and Tough Guy Advertising Agency

Genres: People

Categories: Clothing and Fashion, Day Wear

Darling Films, 1 year ago