This Year’s Spanish Christmas Lottery Ad is an Epic Extraterrestrial Love Story

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Directed by Alejandro Amenábar, the 20-minute ‘El Gordo’ announcement from Leo Burnett features a cute dog, a beautiful alien and the joy of sharing
This Year’s Spanish Christmas Lottery Ad is an Epic Extraterrestrial Love Story
For the fourth year in a row, Leo Burnett Madrid have released an abitious, emotional film to announce the Spanish Christmas Lottery.

This year the film is directed by famous Spanish-Chilean filmmaker Alejandro Amenábar, director of The Others and The Sea Inside. The film tells the story of Danielle, an alien who lands on Earth, specifically in Madrid, and her cute dog. She meets the friendly Daniel in the queue for the big prize draw. He buys her a ticket and together they enjoy the sites, sounds and smells of the city at Christmas. 

Since the first film in in 2014 the Christmas Lottery announcements have been getting more and more ambitious and this trend continues in 2017. The 3:30 short film is a cutdown of a 20-minute version, which tells the enchanting story of the alien’s tour of Madrid and her relationship with her gracious host, Daniel, as well as his housemate Edu.

Watch the full length film here:
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Brand: SELAE

Clients: Jesús Mayoral, Federico Fernández, Margarita Moreno

Production Company

Director: Alejandro Amenábar

Executive Producer: Alfonso Cazalilla

Producer: Mafe Bello

Production Company: Caviar


Artist: Roque Baños

Song: Danielle

Creative Agency

Chief Creative Officer: Juan García-Escudero

Creative Agency: Leo Burnett Iberia

Art Directors: Javier Lopez Canle, Sergio García, Juan Frias

Copywriters: Jorge Castro, Federico Botella

Digital Art Director: Sergio Garcia

Account Executive: Carlos Martín

Digital: Carmina Serrano

Digital Copywriters: Iris Fernández, Teresa García

Media Planner: Ana Matesanz

Producers: Esther García, Gustavo Samaniego

Tech Lead: Víctor Moreno, Horacio Panella

Genres: People, Scenic, Storytelling, Dialogue

Categories: Events, Sports and Leisure

Leo Burnett Europe, 2 years ago