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This VW Truck’s Capacity Is So Big It Can Carry Its Entire Test Track

Creative 0 Add to collection

AlmapBBDO launches ‘Test Track’, a wicked fun spot shot in reverse

This VW Truck’s Capacity Is So Big It Can Carry Its Entire Test Track
The stunning cargo capacity of the Delivery Family is the focus of the new film created by AlmapBBDO for Volkswagen’s line of trucks, “Test Track”. The spot runs on TV and digital. The new Delivery Family comprises six models with a new design, more technology and more comfort, ideal for urban transport.

The commercial shows a truck on a test track, shot in reverse, making its way back over all the obstacles it managed to handle with agility and ease – including ramps, rocks, uneven terrain, and narrow passages. The shot keeps on going backwards, and we realise at the end that all of the material used on the test track actually came out of the new Volkswagen Delivery. The spot closes with the tagline: “All new, and with the best cargo capacity to boot.” The commercial will come in 30- and 60-second versions.


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Client

Advertiser: MAN Latin America

Brand: VW Delivery

Post Production / VFX

Post Production Company: Clan VFX Correção de Cor

Colour Company: Bleach

Offline

Editor: Ricardo Quintela

Creative Agency

Creative Agency: AlmapBBDO

Chief Creative Officer: Luiz Sanches

Executive Creative Director: Bruno Prosperi

Account Management: Filipe Bartholomeu, José Lopes, Leandro Gregório, Leandro Moreira, Bruna Gomes, Luis Buratin, Vinicius Larrea

Planning: Sergio Katz, Denis Camargo, Aline Alonso, Júlia Albero

TV Producer: Vera Jacinto, Diego Villas Bôas, Daniella Manunta

Creatives: Tales Bahu, Vinicius Valeiro

Production Company

Production Company: Boiler Filmes

Executive Producer: Luiz Braga

Director: Dulcidio Caldeira

Art Director: Paulinho Ribeiro

Photographer : André Faccioli

Production coordinator: Cris Moura

Sound

Sound Company: Raw Áudio

Producer: Equipe Raw Áudio

Account Services: Rachel Buzzoleti, Lia Giuliani

Genres: In-camera effects, Documentary, Comedy, Action

Categories: Automotive, Trucks and Vans

lbbonline.com, Tue, 08 May 2018 10:25:18 GMT