AlmapBBDO launches ‘Test Track’, a wicked fun spot shot in reverse
The stunning cargo capacity of the Delivery Family is the focus of the new film created by AlmapBBDO for Volkswagen’s line of trucks, “Test Track”. The spot runs on TV and digital. The new Delivery Family comprises six models with a new design, more technology and more comfort, ideal for urban transport.
The commercial shows a truck on a test track, shot in reverse, making its way back over all the obstacles it managed to handle with agility and ease – including ramps, rocks, uneven terrain, and narrow passages. The shot keeps on going backwards, and we realise at the end that all of the material used on the test track actually came out of the new Volkswagen Delivery. The spot closes with the tagline: “All new, and with the best cargo capacity to boot.” The commercial will come in 30- and 60-second versions.