Creative in association withGear Seven Creative Channel
This Valentine's Itaú Bank Pays Outstanding Instalments on Ex Partners Gifts
Advertising Agency
Buenos Aires, Argentina
Grey Argentina campaign sees Itaú return the money from the pending credit card instalments of the gift you bought for your ex-partner

On a day where love reigns, you might find yourself paying the outstanding instalments on your credit card for an ex-partner’s gift. This is why Itaú Bank, in partnership with Grey Argentina, has created 'Ex instalments' to take care of the remaining payments of the gift that at one time was bought with so much love.

From February 11th to 22nd, Banco Itaú clients, as well as clients from banks, will be able to compete to close a chapter in their lives and free themselves from the pending instalments and live that special day differently. The campaign, produced in-house by Townhouse, is composed of four spots for Instagram and Twitter, directed by Diego Medvedocky and Tomás de las Heras.

“We love to continue thinking and generating, together with Itaú, actions that aim to solve the concrete and real problems of the bank's clients. We feel that this action, although in this case it’s all tragicomic, continues to build from the same logic of Pension´s Delivery or even from the campaign where we returned the inflation rate: it is about recognising the real financial situations of Itaú clients and offering them a hand to try to alleviate them,” declared Juan Ure, ECD of Grey Argentina.

To take part, those interested will be able to tell their story of their credit card pending instalments in the most recent post of Itaú Argentina's Instagram account feed. The three best will be chosen by a jury of senior marketing executives, and then submitted to a public vote. The winner will be announced on 25th February. 

“People are the centre of what we do, and this time we want to accompany them and get to know them a little better, through their stories, in which Banco Itaú is also a part,” said a representative of Itaú.

To learn more about the terms and conditions of the contest, visit here

Agency / Creative
Post Production / VFX
Music / Sound