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This Uplifting Kohl’s Holiday Ad Is the Cathartic Cry We All Need Right Now

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Central Films partnered with Yard NYC, Significant Others and Final Cut to produce the emotional spot putting a happy and hopeful ending to an unusual holiday season

This Uplifting Kohl’s Holiday Ad Is the Cathartic Cry We All Need Right Now

Central Films sparks a ‘rainbow connection’ in this tearfully sweet holiday spot for Kohl’s, out of agency Yard NYC. Directed by Rodrigo García Saiz, a little girl befriends an elderly neighbour, filling her routine days at home with colourful messages in the form of posters to her new window friend. When one of the girl’s messages goes unreturned for days and weeks, she is forlorn in the absence of her distant companion - only to be granted the only holiday wish on her list - the return of that friend in the adjacent window.

Amidst newly-released holiday spots, the ad sends an uplifting message without straying from the hardships of the times. Separated by a side yard and windows, the crayon-coloured messages, albeit very cute, remain the neighbours’ only means of communication. The ailing neighbour returns by the end with a hospital wristband in tow during the Covid-19 pandemic, director Rodrigo hints at current events without making them the focus of the spot, choosing instead to turn his lens on a happy and hopeful ending to an unusual Holiday season.

"It was an honour to work with such a collaborative team to bring some hope to this holiday season, in a year where it"s needed more than ever," noted Rodrigo. "I think that through this emotional time, positive connection is what we all are looking for - I think we can all relate to the little girl longing for a friend."


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Production

Production Company: Central Films

Executive Producer: John Barreiro

Director: Rodrigo Garcia Saiz

Producer: Maeliosa Tiernan

Production Designer: Freya Bardell

Director of Photography: Robert Yeoman

Agency

Agency: YARD NYC

CEO & Co-Founder: Ruth Bernstein

Chief Creative Officer: Stephen Niedzwiecki

Group Creative Director: Ulrika Karlberg

Associate Creative Director: Megan Yanchitis

Copywriter: Leah Keiter

Designer: Enbe Lee

Executive Producer: Emily Green

Production Coordinator: Jannah Miller

Executive Director of Strategy & Digital Innovation: James Denman

Account Director: Bobby Bush

Project Manager: Michelle Daley

Editorial

Editorial: Final Cut

Editor: Joe Guest

Assistant Editor: Lucas Moesch

EXECUTIVE PRODUCER: Sarah Roebuck

HEAD OF PRODUCTION: Penny Ensley

Post-production

POST PRODUCTION: Significant Others

SENIOR VFX PRODUCER: Alek Rost

CREATIVE DIRECTOR/VFX ARTIST: Dirk Greene

VFX ARTIST: Nicholas Renaudeau

MOTION GRAPHICS ARTIST: Phil Brooks

MOTION GRAPHICS ASSISTANT: Elizabeth Shin

Music and Audio

Music: Human Worldwide

AUDIO: Machine

SENIOR SOUND DESIGNER/MIXER: T. Terressa Tate

ASSISTANT SOUND DESIGNER/MIXER: Amanda Fuentes

SENIOR AUDIO PRODUCER: Alek Rost

Categories: Retail and Restaurants , Retail Stores

Significant Others New York, Thu, 05 Nov 2020 09:29:41 GMT