Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

This Twitter Account Translates Gold Cannes Lion Winners Into Emojis



J. Walter Thompson London launches @cannesin140 Twitter page

This Twitter Account Translates Gold Cannes Lion Winners Into Emojis

J. Walter Thompson London has created a Twitter site called @cannesin140 which delivers a 140 character description of every Cannes Lion Gold winning Campaign - then follows that with an Emoji version of that Tweet.

The account gives people a simple and fun way of seeing which campaigns have won Gold awards, as well as getting an “at-a-glance” breakdown of what the campaign was.  

The Emoji version then adds sharability and interactivity while also celebrating the fun and creativity of the festival in a modern medium. 

Toby Chiswick, Social Media Director at J.Walter Thompson, said: “With @Cannesin140 we wanted to deliver something helpful but that also celebrated the great work on show and captured the fun of this utterly unique event.

“Whether you love them or not Emojis are ubiquitous at the moment and a new and interesting communications medium, so where better to give them a real outing than at Cannes?”

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Wunderman Thompson London, Mon, 29 Jun 2015 11:20:08 GMT