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This Touching Belgium Railway Ad Reminds Us of What We Really Want

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Czar Brussels teams up with TBWA\Belgium and director Joe Vanhoutteghem for the spot following train passengers reminiscing on life

This Touching Belgium Railway Ad Reminds Us of What We Really Want

Joe Vanhoutteghem, with his signature tone of voice, has directed this new film for the Belgian railway system NMBS. The film follows the story of people who are all in transit towards new horizons. The spot and its particular look & feel, with some scenes shot on film, was shot by director of photography, Nicolas Karakatsanis (‘I, Tonya’, ‘Angel’, ‘Cruella’).

We witness our protagonists looking out the window – and the window turns into a projection of their thoughts, ambitions and dreams; A newly divorced father reminisces about his sons, an unhappy employee thinks about quitting her job and a young student sets ambitious goals to make the world a better place.

It is no secret that as time passes in a train, often our memories and thoughts come into place. The film elaborates on how to make life-changing choices, and to reminisce about the little joys in life. But also to let our thoughts and dreams run wild!

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Client: NMBS - SNCB


Agency: T.B.W.A.

Creative Director: Willem Van den Hoof

Creatives: Marie-Laure Cliquennois, Régine Smetz

Accounts: Philippe Van Eygen, Astrid Wauthier

Agency Producers: Cindy De Mooter, Sophie Scheck, Leslie Verbist



Director: Joe Vanhoutteghem

Executive Producer: Eurydice Gysel

Producer: Lander Engels

DOP: Nicolas Karakatsanis

Art Direction: Tanker

Editor: Martin Leroy

Grading: Olivier Ogneux

Online: Pandemie – Robin De Praetere

Post Producer Czar: Bieke De Keersmaecker

Sound & Mix: Gregory Caron

Music: Bailero (extrait de Chants d'Auvergne) Joseph CANTELOUBE enregistrement by Netania Davrath, Publishing by Wise Music Group, Master by Musical Concepts

Genres: People, Storytelling

Categories: Travel, Public Transport

Czar BE, Thu, 30 Sep 2021 13:29:04 GMT