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This Touch-Sensitive Dress Measures How Many Times Women Are Harassed

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Schweppes and Ogilvy Brazil launch ‘The Dress for Respect’

This Touch-Sensitive Dress Measures How Many Times Women Are Harassed
86% of Brazilian women have been harassed in nightclubs. Still, many men don’t see a problem in this. That’s why Schweppes and its agency Ogilvy Brazil invited Luisa, Tatiana and Juliana to wear a touch-sensitive dress at a nightclub in São Paulo. The dress had several sensors applied to its fabric that registered in real-time when the three women were touched without their consent. 

As they walked around the place and were approached by men, the information was sent to a control-unit via wi-fi, registering the amount of times each woman was touched. In the end of the night, Schweppes had turned the interactions into revealing data. This live research was now published in video, in which Schweppes encourages men to rethink their behaviour and approach women with more respect.

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Editor: Guilherme Caldas

Post Production / VFX

Post Production Company: Volcano

Production Company

Production Company: Volcano

Director: Giancarlo Barone

Executive Producer: Enzo Barone, JP Albuquerque

Producer: Bianca Bunier, Mariane Correa, Marcos Viana

Photographer : Alberto La Salvia


Sound Company: Jamute


Brand: Schweppes

Advertiser: Coca-Cola

Creative Agency

Creative Agency: Ogilvy Brazil

Executive Creative Director: Félix del Valle

Art Director: Edu Cesar, André Oberg

Copywriter: Maria Clara Cardão, Frederico Teixeira

President: Fernando Musa

RTV: Fabiola Thomal

Account Management: Paula Fernandes, Aline Messa

Media Strategy: Silvia Mekaru, Mariana Areia, Filipe Machado

Content Studio: Thiago Frias, Luccas Ribeiro, Thea Rodrigues

Client Approval: Francesco Cibó, Vinicius Limoeiro, Laura Hue, Bruno Allonso

Genres: People

Categories: Soft Drinks, Carbonated Drinks

Ogilvy & Mather Latam, Thu, 31 May 2018 14:40:54 GMT