This Sweet Ad About Arthritis Urges Us to ‘Keep an Eye Out for Invisible Pains’
Agency Primetime and director Mikkel Blaabjerg tell an everyday father-daughter story for the Danish Rheumatism Association
The Danish Rheumatism Association brings focus to the invisible pains that Arthritis patients experience everyday in this cinematic and narratively driven awareness film. It was directed by Mikkel Blaabjerg via Octopuss and created by the agency Primetime.
In the film we follow a father and his daughter going about a relatively regular day - making breakfast, working, ballet class. But these everyday tasks aren’t quite as simple as they would be for non-arthritis sufferers.
Check out the ad below.
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Director: Mikkel Blaabjerg
DOP: Jonas Berlin
Producer: Mia Mÿrallf, Linas Suprikas
Production Company: Octopuss
Set Decorator: Vladas Dautartas
Post Production / VFX
Colourist: Lasse Marcussen
Post Production Company: Camero
Composer: Martin Hviid
Sound Design: Kevin Koch
Creative Agency: Primetime
Digital: Nanna Elming
Senior Art Director: Lise Barslund Kjeldsen
Senior Copywriter: Tobias Enné
Genres: People, Scenic, Storytelling
Categories: Associations, Corporate, Social and PSAslbbonline.com, Thu, 12 Oct 2017 13:23:30 GMT