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This Speedy Little Racer Pulls Some Impressive Stunts for Zurich Insurance

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Editors' Choice: FCB Zürich's high-performance Bobby-Car speeds onto the scene

This Speedy Little Racer Pulls Some Impressive Stunts for Zurich Insurance

Zurich Insurance Austria, with its “Consultation PLUS” program, offers families complete coverage including a homeowner’s insurance policy. To communicate this benefit, FCB Zürich created an entertaining online video featuring a young boy on his high-performance Bobby Car, racing through his home in perfect gymkhana (motorsport) style and mastering all kinds of dangerous maneuvers as his mom calmly looks on. 

The film is one element of a campaign featured on a microsite that includes a complementary promotion to win racing overalls and Bobby Cars like those featured in the video.

video
Bobby Car FCB Zurich
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Client

Advertiser: Zurich Insurance Austria

Production Company

Director: Adrian Wisard

Executive Producer: Stefan Fraefel

Producer: Nina Wirth

Production Company: WirzFraefelPaal

Creative Agency

Creative Agency: FCB Zürich

Art Director: Flavio Meroni, Elgee Wee, Isabelle Benz

Copywriter: Nemi Gajic

Executive Creative Director: Dennis Lüeck

Genres: Visual VFX, Action

Categories: Insurance, Finance

FCB EMEA, Fri, 05 Dec 2014 10:25:09 GMT