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This Spec Ad Imagines Cupid as a Grizzled Film-noir Detective

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UNIT9's Greg & Jacob shoot a modern satirical twist on the mythological cherub

This Spec Ad Imagines Cupid as a Grizzled Film-noir Detective

What if the mythological character of Cupid was living amongst us in modern day New York, tired and beaten down by the wild success of today’s dating apps and websites? Portrayed here by a union guy from Staten Island who grumbles non-stop, Cupid is married to his job and can’t imagine life without it, despite the long hours. This spec commercial, shot by UNIT9 directors Greg and Jacob, captures the uniqueness and romance of New York City, with its colours that pop with neon, evoking a film noir imagery and influence.

Greg & Jacob commented: “The idea of playing with a mythical subject in a modern day context was fun, hiding Easter eggs throughout the piece that hint at the Cupid legend. We were aiming for a dark, satirical tone, counter to the material that’s out there at the moment.”

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UNIT9's Greg & Jacob Shoot a Spec Spot With a Modern Satirical Twist
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Client

Brand: OkCupid

Post Production / VFX

Colourist: James Tillett (MPC New York)

Colour Producer: Jenna Gabriel (MPC New York)

Production Company

Producer: Kimmy d’Ancona

Production Company: UNIT9 Films

Camera Operator: Nic De Miranda

Camera: Armaan Virani

Art Department Assistant: Rose Kennedy and Racheal Hornaday

Hair and Make Up: Kristin Nawrocki

Photographer : Elish Patel

Technical Manager: Atsushi Takaoka

DOP: Josh Mckie

Production Assistants: Jason Wharton

Music

Sound Design: Chris Banks

Original Composition: Mark Bo Chu

Offline

Editor: Will Walsh

Genres: Comedy

UNIT9 London, Wed, 05 Jul 2017 13:57:21 GMT