Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

This Spec Ad Imagines Cupid as a Grizzled Film-noir Detective

541

ADD TO COLLECTION

UNIT9's Greg & Jacob shoot a modern satirical twist on the mythological cherub

This Spec Ad Imagines Cupid as a Grizzled Film-noir Detective

What if the mythological character of Cupid was living amongst us in modern day New York, tired and beaten down by the wild success of today’s dating apps and websites? Portrayed here by a union guy from Staten Island who grumbles non-stop, Cupid is married to his job and can’t imagine life without it, despite the long hours. This spec commercial, shot by UNIT9 directors Greg and Jacob, captures the uniqueness and romance of New York City, with its colours that pop with neon, evoking a film noir imagery and influence.

Greg & Jacob commented: “The idea of playing with a mythical subject in a modern day context was fun, hiding Easter eggs throughout the piece that hint at the Cupid legend. We were aiming for a dark, satirical tone, counter to the material that’s out there at the moment.”

video
UNIT9's Greg & Jacob Shoot a Spec Spot With a Modern Satirical Twist

CREDITS

Brand
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

UNIT9 London, Wed, 05 Jul 2017 13:57:21 GMT