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This Smartphone Ad Beautifully Captures How We All Feel About Buffering

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Del Campo Saatchi Argentina's surreal new spot for the BGH smartphone directed by Jonathan Gurvit

This Smartphone Ad Beautifully Captures How We All Feel About Buffering

To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself.  They are anxious, waiting for that moment when the red “play” bar catches up to the grey “download” bar.  Because when that happens, they know the entertainment is over.

This unique new spot uses a surreal series of chase sequences to illustrate the drama of downloading, emphasising that with the new BGH 4G/LTE Smartphone ‘Downloading shouldn’t be a drama’.

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Post Production / VFX

CG: (Director) Nicolas Cantarelli

CG Artist: Martin Peralta, Cesar Salvatierra

Compositor: (Director) Damian Brillantino, Cristian Bopp, Pablo Maiese, Diego Dzisiuk

Executive Producer: Pablo Tufaro

Post Production Company: La Posta

Producer: Lucia Ortega

Production Coordinator: Sebas Lopez

Production Company

Director: Jonathan Gurvit

Executive Producer: Alejandro Di Michele

Photographer : Leandro Filloy

Producer: Victoria Piantini

Production Company: Primo


Music Production: Pendex Music

Sound Design: Not Deaf Sound


Editor: Alejo Hoijman

Creative Agency

Account Management: Manuela Sorzana

Art Director: Javier Agena Goya

Copywriter: Juan Seillant

Creative Agency: Del Campo Saatchi & Saatchi

Executive Creative Director: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina

Head of Art: Mariano Espagnol

Producer: Adrian Aspani, Felipe Calviño, Julia Calabria

Senior Art Director: Fernando Lanuza, Diego Urbano

Genres: Comedy

Categories: TV, Consumer Electronics, Thu, 13 Aug 2015 12:08:38 GMT