This Skittles Ad Features a Terrifying But Oddly Cute Boy Made Out of Yoghurt

Creative 581 Add to collection
Editors' Choice: DDB Chicago and Reset Content's Ian Pons Jewell reveal how Skittles' creamy yoghurt flavour is made
This Skittles Ad Features a Terrifying But Oddly Cute Boy Made Out of Yoghurt

In this typically off-the-wall spot, Skittles reveals how it coats its discs of coloured sweetness in the tartness of yoghurt.

The film, created for Skittles Dips' creamy yoghurt flavour, features a spoiled teenager sending his butler to fetch him more yoghurt covered Skittles. As you'd expect from a Skittles ad, the process of covering the sweets in the fermented bacterial white stuff is not as simple as you'd imagine.

With a terrified look on his face he calls for 'yoghurt boy', who turns out to be an oddly cute but harrowing man-sized, baby-faced being made of white liquid. He gesticulates as the butler places a Skittle into his milky flesh.

This weird and wonderful beast was created by DDB Chicago ansd directed by Reset Content's Ian Pons Jewell. Check it out.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Client: Mars Wrigley Confectionery US, LLC.

Brand: Skittles

Global VP, Fruity Confections: Jane Hwang

UK Portfolio Director, Fruity Confections: Dan Newell

US Senior Brand Manager, Skittles: Rebecca Duke

US Associate Brand Manager, Skittles: Laurie Godfrey

Corporate Affairs: Angelina Franco

Creative

Creative Agency: DDB Chicago

Chief Creative Officer, Global: Ari Weiss

Executive Creative Director: Colin Selikow

Creative Director: Alan Shen

Creative Director: Chris Walker

Associate Creative Director: Jamie Tuttle

Associate Creative Director: Zach Bonnan

Chief Production Officer: Diane Jackson

SVP, Executive Producer: Matt Blitz

Production Business Manager: Jillian English

Group Strategy Director: Josh Drueck

Senior Strategist: Jonathan Palmer

EVP, Global Business Director: Richard Guest

Global Brand Lead: Josh Lenze

Global Account Supervisor: Katie Goold

Global Account Supervisor: Kyle Piazza

Global Account Executive: Jane Steinhoff

Additional Agencies

PR Agency: ICF Next

Media Agency: Mediaco

Social Media Agency: Mars Wrigley Confectionery US, LLC.

Production

Production Company: Reset Content

Director: Ian Pons Jewell

Director of Photography: Mauro Chiarello

Editorial

Editorial: Whitehouse

Editor: Tobias Suhm

VFX

VFX: Time Based Arts

VFX Supervisor: Mike Skrgatic

Colour Grading: Simone Grattarola

Audio

Audio: Barking Owl

Sound Designer: Morgan Johnson

Mixing: Another Country

Genres: Animation, Comedy, Visual VFX

Categories: Food, Sweet

DDB North America, 7 months ago