Thu, 10 Dec 2015 10:22:48 GMT
Did you know there is a 30% surge in domestic violence against women during the holidays?
On Sunday, FCB Toronto debuted a unique holiday window display, called “The Window Project,” an interactive store window that helps illuminate the horrifying realities of violence against women during the holidays, to raise awareness and generate funds for women and families impacted by this issue in Canada.
Created in partnership with two Ontario-based women’s shelter organizations “The Window Project” features a familiar Rockwellian holiday scene will be displayed with a startling twist: one in which an animatronic mannequin woman and her children are the victims of domestic violence. Instead of just being bystanders to the violence, holiday shoppers will be able to stop the violence for 60 seconds by donating $5 CAD to OAITH and Yellow Brick House via SMS.
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Edit Assistant: David Larocque
Edit Company: School Editing
Editor: Lauren Horn
Executive Producer: Sarah Brooks, Emily Torontow
DOP: Jorge Vasconez
Art Director: Jeff Hilts, Naeem Walji
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
Copywriter: Nancy Crimi-Lamanna
Creative Agency: FCB Toronto
Digital Strategy: Emma Cunningham
Director of Communications Strategy: Stephanie Sipe
Group Account Directors: Anabella Mandel
Head of Technology: Corey Messom
Head of TV / Production: Tony De Sousa
Production Manager: Rea Kelly
Strategy: Spencer MacEachern
Strategy Director: Heather Segal
Categories: Charity, Corporate, Social and PSAsFCB US, Thu, 10 Dec 2015 10:22:48 GMT