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This 'Sexy' Save The Children Spot is Totally Not Sexy

07/05/2014
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Big Block Live gives models a surprisingly unattractive assignment in latest PSA

Sexy people in sexy commercials sell. It doesn't take a genius to work that out. But can said sexy models turn on the charm when the spot they're filming goes completely off kilter? Save The Children's newest PSA finds out.

The awkward spot was produced by Big Block Live, the team behind March's brilliant 'Most Shocking Second a Day Video', and was created and screened in time for mothers' day in the USA.



Credits


Client: Save The Children

Creative Director (Save the Children): Michael Amaditz

Manager of Video Production (Save the Children): Suzanne Klaucke

Production Company: Big Block Live

Directors: Josh + Vince

Managing Director: Kenny Solomon

Executive Producer: Mary Crosse

Producer: Corwin Carroll

Director of Photography: Joe Victorine

Editor: Alex Amoling

Colorist: Tristan Kneschke, Exit Editorial

Sound Design: Joel Raebe, Lichen Lion

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