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This Scented Billboard Helps Identify the Early Symptoms of Covid-19

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Havas agency HOY teams up with appliance store ATMA on 'Billboard Taster'

This Scented Billboard Helps Identify the Early Symptoms of Covid-19

Havas agency HOY BUE, together with ATMA, has created the 'Billboard Taster', an interactive activation carried out in Argentina shopping malls to detect the early symptoms of Covid-19. 

What could be seen on the shopping malls’ screens seemed to be nothing more than a simple advertisement. But in reality, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice). If the person did not notice the smell, they are prompted to immediately contact the WhatsApp line of the National Ministry of Health.

María Luján Donaire (Malu), creative director of HOY BUE, commented: "We are very happy to generate projects alongside our clients, which apart from helping build their brands, generate a relevant contribution to the community. How important it is amid the arrival of the second wave, to be able to collaborate with care. It is a pleasure to work with committed clients such as ATMA.

"With this idea we found the opportunity to communicate Atma products in high traffic places, in an interactive and innovative way, adding the social commitment that the brand has," expressed Jimena Alcibar, brand manager of Atma. "Last year with ATMA we carried out Containers that Contain Us, an action that allowed us to be close to healthcare workers. This time, we seek to promote early detection."

The loss of smell is one of the most characteristic symptoms of the virus, so the brand invited people to be much more attentive to them and, at the same time, appeals to collective responsibility in those places on public places where we must take much more care of ourselves.

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Company: HOY Buenos Aires

Client: ATMA

COO: Pilar Lopardo

CCO Latam: Tony Waissmann

Creative Directors: María Luján Donaire (Malu) / Hernán Damilano

Copywriter: Ivan Castillo

Art Director: Federico Landajo

Head of Production: Maite Orlievsky

Agency Producer: Candelaria Arias

Photographic Producer: Rolando Lambert

Photographer: Lucas Valega

Producer: Walden Studio

Director: Guido Cassini.

Music Production Company: Twins Music

Client: Marcelo Romeo / Jimena Alcibar / Sol Rodrigo

Categories: Home, White Goods, Tue, 13 Apr 2021 14:51:00 GMT