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This Powerful Film Exposes Stigmas Advanced Breast Cancer Sufferers Face

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WPP Health Practice and the ABC Global Alliance spoke to real women and the issues they face whilst dealing with advance breast cancer

This Powerful Film Exposes Stigmas Advanced Breast Cancer Sufferers Face

The ABC Global Alliance has launched a multichannel global campaign to raise awareness about the underserved advanced breast cancer (ABC) population. Three out of four people diagnosed with advanced breast cancer will see their lifespans reduced to fewer than five years. The campaign is centred around a film featuring first-hand accounts of the injustices experienced by real people living with ABC.

The campaign draws attention to the ABC Global Charter, dedicated to improving outcomes for advanced breast cancer patients. Launched in 2015, it promotes the ABC Global Alliance’s ten actions to address gaps in care, access to resources and treatment for people with advanced breast cancer by 2025.

Doctor Fatima Cardoso, president of ABC Global Alliance: “This campaign is so important to our ABC community; it sheds light on the injustices that these patients are subjected to, as well as the variation in quality of care they receive globally. It was crucial for us to provide a platform for patients to voice their experiences. These powerful messages need to be heard, and we will not stop until understanding and outcomes improve.”

Sudler London, part of WPP Health Practice, is proud to have partnered with the ABC Global Alliance and these real patients living with ABC, to create and raise awareness of this touching campaign.  

Claire Gillis, WPP health practice international CEO, says: “When a woman with advanced breast cancer says society treats her like ‘a walking corpse’, you know the fight against cancer still has a long way to go. We are incredibly proud to support the ABC Global Alliance in the development of this campaign and raise awareness of this important issue.”

Rolled out this week, the campaign involves the launch of a new website, film and long-term engagement plan to help improve outcomes for people worldwide living with advanced breast cancer.

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Genres: Dialogue, People

Categories: Medical Associations, Healthcare and Wellness

VMLY&Rx, Thu, 27 Feb 2020 13:52:16 GMT