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This Pita Restaurant Has a Solution to Your New Year's Resolutions

Creative 322 Add to collection

Lowe Roche launches a tongue-in-cheek campaign for Pita Pit

This Pita Restaurant Has a Solution to Your New Year's Resolutions

Every New Year people make all sorts of resolutions. And they all fail. Well, about 90% of them do. It's a scientific fact.

Pita Pit wanted to promote their lineup ​of 10 pitas under 500 calories to increase traffic in January, so Lowe Roche took this insight and created Pitalutions - a tongue-in-cheek campaign that makes light of those resolutions and positions Pita Pit as the solution. 









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Client

Advertiser: Pita Pit

Music

Music Production: RMW Music

Producer: Mark Rajakovic

Sound Engineer: Kyle Gudmundson

Creative Agency

Creative Agency: Lowe Roche

Art Director: Jesse Pearson

Copywriter: Brendan Sack

Designer: Ben Coles

Executive Creative Director: Mark Mason & Jane Murray

Group Account Directors: Francine Boldovitch

Head of TV / Production: Beth MacKinnon

Genres: Comedy

Categories: Fast food, Retail and Restaurants

MullenLowe U.S., Tue, 06 Jan 2015 16:22:08 GMT