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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

This Pita Restaurant Has a Solution to Your New Year's Resolutions

06/01/2015
Advertising Agency
New York, United States
34
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Lowe Roche launches a tongue-in-cheek campaign for Pita Pit

Every New Year people make all sorts of resolutions. And they all fail. Well, about 90% of them do. It's a scientific fact.

Pita Pit wanted to promote their lineup ​of 10 pitas under 500 calories to increase traffic in January, so Lowe Roche took this insight and created Pitalutions - a tongue-in-cheek campaign that makes light of those resolutions and positions Pita Pit as the solution. 









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