Tue, 06 Jan 2015 16:22:08 GMT
Every New Year people make all sorts of resolutions. And they all fail. Well, about 90% of them do. It's a scientific fact.
Pita Pit wanted to promote their lineup of 10 pitas under 500 calories to increase traffic in January, so Lowe Roche took this insight and created Pitalutions - a tongue-in-cheek campaign that makes light of those resolutions and positions Pita Pit as the solution.
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Advertiser: Pita Pit
Music Production: RMW Music
Producer: Mark Rajakovic
Sound Engineer: Kyle Gudmundson
Creative Agency: Lowe Roche
Art Director: Jesse Pearson
Copywriter: Brendan Sack
Designer: Ben Coles
Executive Creative Director: Mark Mason & Jane Murray
Group Account Directors: Francine Boldovitch
Head of TV / Production: Beth MacKinnon
Categories: Fast food, Retail and RestaurantsMullenLowe U.S., Tue, 06 Jan 2015 16:22:08 GMT