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This Peruvian 'Stripper' Campaign Highlights the Plight of Firefighters

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Quorum Saatchi & Saatchi's new film urges viewers to donate to Peru's volunteer firefighters

This Peruvian 'Stripper' Campaign Highlights the Plight of Firefighters

Peru is one of the few countries in the world were the state does not finance firefighter departments.  All the firefighters in Peru are volunteers, and the only way to finance their teams is through donations.

This is why Quorum Saatchi & Saatchi in Lima came up with a campaign for the AABV (Asociación Amigos de los Bomberos Voluntarios) to make people realize that if they don't donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.  


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Agency / Creative
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Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Thu, 14 May 2015 08:39:11 GMT