Peru is one of the few countries in the world were the state does not finance firefighter departments. All the firefighters in Peru are volunteers, and the only way to finance their teams is through donations.
This is why Quorum Saatchi & Saatchi in Lima came up with a campaign for the AABV (Asociación Amigos de los Bomberos Voluntarios) to make people realize that if they don't donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.
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Media Agency: Central Media
Director: Milovan Radovic
Executive Producer: Tarek Kahatt
Production Company: Patria
Art Director: Juan Durrieu
Copywriter: Rodrigo Melgar
Creative Agency: Quorum Saatchi & Saatchi
Executive Creative Director: Daniel Fierro
Planner: Mario Nicolini
Producer: Veronica Robles, Uchi Mesinas
Categories: Charity, Corporate, Social and PSAslbbonline.com, Thu, 14 May 2015 08:39:11 GMT