This Organic ‘Fish Food’ is Made from Drowned Sailors and Fishermen

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Agency Hjaltelin Stahl launches faux product to raise awareness of the dangers at sea
This Organic ‘Fish Food’ is Made from Drowned Sailors and Fishermen

Danish agency, Hjaltelin Stahl, has developed a new kind of organic fish food – made entirely from drowned sailors and fishermen.

The unusual product was created in collaboration with SejlSikkert. The point is to remind Denmark’s many sailors and fishermen of the risk at sea. And the risk is very real. In fact, there’s been an increase in Danish drowning victims over the last couple of years. 75% of these victims could have been saved, had they worn a life jacket.



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Creative Agency

Creative Agency: Hjaltelin Stahl

Genres: Storytelling

Categories: Safety, Corporate, Social and PSAs

Hjaltelin Stahl, 4 years ago