is an initiative to make insights more accessible to the creative community. In the past, individuals have had to scour the internet for useful insights to inspire creative briefs and proactive ideas. Insight Supply seeks to change that, compiling facts and statistics from credible sources and categorizing them so they’re easy to find.
Erin Evon (senior art director, R/GA NY) created Insight Supply to encourage proactive thinking. The site currently contains over 100 insights, and Evon plans to add new ones regularly. Insight categories include: gender equality, education, environment, health, animals, and human rights, to name a few.
“I believe Insight Supply can really bring awareness to issues that we in the advertising community can help solve,” says Evon. “By putting them out there and making them more accessible, we’re one step closer to creating ideas that can help people and really impact culture.”
Evon hopes to work with nonprofits, diversity groups, and anyone passionate about solving problems to continue adding insights to the database.