This New Activia Spot Will Encourage You to Be Healthy and Relax

In this new elegant spot from Activia, to promote their new pure range, a montage of scintillating shots of the yogurt are showcased. A soothing voice-over explains the health benefits of the new product due to its use of 100% natural. The spot was shot by Spy Films directors Etienne Proulx & Melanie Charbonneau. The creative agency behind the spot was Taxi MTL.