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This Music App Makes Sure You're 'Safe&Sound' When Crossing Streets

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BBDO Bangkok creates app that lowers music volume when near roads and rail tracks

This Music App Makes Sure You're 'Safe&Sound' When Crossing Streets

In the past few years, headphone distraction has become one of the major causes of road accidents. Numbers of pedestrians in Thailand have lost their lives while walking across a road and listening to the music because they are unaware of the surroundings. These include cars, motorbikes, and trains.

Introducing yjr Safe&Sound Music Player, the world’s first music app for pedestrians’ safer music experience.

The built-in music player app allows everyone to enjoy music while also avoiding road accidents.  By integrating the location tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach a main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%. 

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Digital Production Company

App Production: 1Moby

Creative Agency

Account Executive: Suphatcha Korcharoenkiat

Art Director: Panupak Siripakdee

Chief Creative Officer: Suthisak Sucharittanonta

Client Servicing: (Group) Adisorn Atikomchakorn, Kiatikun Mongkolchai

Copywriter: Thiti Boonkerd, Vachira Pashekrepapon

Creative Agency: BBDO Bangkok

Executive Creative Director: Anuwat Nitipanont

Categories: Insurance, Finance

BBDO Asia, Wed, 01 Jun 2016 13:53:16 GMT