Wed, 01 Jun 2016 13:53:16 GMT
In the past few years, headphone distraction has become one of the major causes of road accidents. Numbers of pedestrians in Thailand have lost their lives while walking across a road and listening to the music because they are unaware of the surroundings. These include cars, motorbikes, and trains.
Introducing yjr Safe&Sound Music Player, the world’s first music app for pedestrians’ safer music experience.
The built-in music player app allows everyone to enjoy music while also avoiding road accidents. By integrating the location tracking feature, users can play their tunes right from the app and walk with their headphones on. When they approach a main road or a rail track, where accidents mostly occur, the app will automatically lower the volume of the music to 70% and activating the microphone to allow the surrounding noise to come in by 30%.
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App Production: 1Moby
Account Executive: Suphatcha Korcharoenkiat
Art Director: Panupak Siripakdee
Chief Creative Officer: Suthisak Sucharittanonta
Client Servicing: (Group) Adisorn Atikomchakorn, Kiatikun Mongkolchai
Copywriter: Thiti Boonkerd, Vachira Pashekrepapon
Creative Agency: BBDO Bangkok
Executive Creative Director: Anuwat Nitipanont
Categories: Insurance, FinanceBBDO Asia, Wed, 01 Jun 2016 13:53:16 GMT