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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

This Man Only Wakes Up On Friday for the Best Odds

03/10/2018
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Portuguese agency NOSSA created an interactive online experience to demonstrate the power of Bet.pt’s betting promotions
Every Friday Portuguese betting website Bet.pt launches a promotion with its best odds. The odds are so good that some people might not even bother to wake up on any other day.

To prove it, NOSSA, a Lisbon-based agency, created a campaign allowing the public to wake up one such man.

The man who only wakes up on Friday slept on a micro website designed for the campaign,
where everyone could try hundreds of ways to wake him up: baseball bats, tickling, fire, water, roosters and even a striptease. 

There were hundreds of ways to try, but only way to do it: wait until Friday.


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