This Man Only Wakes Up On Friday for the Best Odds

Every Friday Portuguese betting website Bet.pt launches a promotion with its best odds. The odds are so good that some people might not even bother to wake up on any other day.

To prove it, NOSSA, a Lisbon-based agency, created a campaign allowing the public to wake up one such man.

The man who only wakes up on Friday slept on a micro website designed for the campaign,

where everyone could try hundreds of ways to wake him up: baseball bats, tickling, fire, water, roosters and even a striptease. 

There were hundreds of ways to try, but only way to do it: wait until Friday.