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This Man Only Wakes Up On Friday for the Best Odds

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Portuguese agency NOSSA created an interactive online experience to demonstrate the power of’s betting promotions

This Man Only Wakes Up On Friday for the Best Odds
Every Friday Portuguese betting website launches a promotion with its best odds. The odds are so good that some people might not even bother to wake up on any other day.

To prove it, NOSSA, a Lisbon-based agency, created a campaign allowing the public to wake up one such man.

The man who only wakes up on Friday slept on a micro website designed for the campaign,
where everyone could try hundreds of ways to wake him up: baseball bats, tickling, fire, water, roosters and even a striptease. 

There were hundreds of ways to try, but only way to do it: wait until Friday.

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Creative Agency

Creative Agency: NOSSA

Copywriter: André Alves Afonso

Art Director: Sávio Hatherly

Account Management: David Ramuzat, Maria Inês Vitorino

Creative Supervisor: Rafael "Clark" Pfaltzgraff

Account Director: Duarte Durão


Edit Company: André Almeida "Bonito"

Production Company

Production Company: Bom da Fita


Sound Company: GUEL



Clients: Neil Garfield

Genres: People, Music & Sound Design, Comedy

Categories: Sports and Leisure, Gambling, Wed, 03 Oct 2018 15:14:19 GMT