This Machine Explains Digital Transformation with Plastic Balls

Creative 40 Add to collection
Based on Charles and Ray Eames' design philosophy, George P. Johnson with IBM produced a 10 foot interactive machine to explain the power of design
This Machine Explains Digital Transformation with Plastic Balls

Charles and Ray Eames’ design philosophy was all about embracing playfulness. Whether they were designing furniture, toys, or iconic exhibits such as 1961’s Mathematica – a partnership with IBM.

Inspired by the Eameses early work with IBM, George P. Johnson created a 10-foot tall, interactive machine. The installation uses playful metaphors, and the behaviour of the plastic balls as they travel through the tracks and mechanisms of the machine helps to visualise the key steps to a more modern organisation. In essence, proving the power of design to make the complex, simple.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
George P. Johnson, 2 months ago