Bluetooth-enabled tracking device Tile has this week launched its first ever advertising campaign, created by Deutsch and directed by Mark Molloy.

The spot, titled 'Lost Panda,' follows the story of a panda bear who is trying to find his way back home with the help of the Tile community. The new tagline 'Together We Find' hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.