Wed, 20 Jul 2016 10:38:53 GMT
SKYN Condoms with Sid Lee have successfully transitioned their revolutionary condom material beyond the bedroom and onto the athletic track with SKYNFEEL APPAREL.
Using SKYNFEEL condom material, SKYN’s innovative alternative to latex, Sid Lee Amsterdam teamed up with conceptual fashion designer Pauline Van Dongen to develop an adaptable long jump suit that not only minimises body limitation but adds extra airtime to the athlete’s jump.
The SKYNFEEL APPAREL suit features dragonfly wing-inspired flaps located on the edge of the body, constructed from a thin layer of SKYNFEEL and reinforced by a geometric laser cut grid. Designed with the long jumper’s technique in mind, the flaps stay flat during the run, to open up with the jump — just as the athlete twists his arms and straightens his legs.
“We share the universal admiration for competitive athletes’ total commitment to what they love,” says Jeyan Heper, President & General Manager, Sexual Wellness Global Business Unit at Ansell. “Their constant search for innovative ways to gain an edge in performance inspires us. With the SKYNFEEL APPAREL prototype, we hope to inspire our customers with the thought that when you minimise the body’s limitations and maximise freedom, it’s liberating.”
“SKYN is always keen to operate at the forefront of innovation. This campaign and product are prime examples of their dedication to superior performance and how they naturally come together,” adds Kenn MacRae, Executive Creative Director for Sid Lee Amsterdam.
The SKYNFEEL APPAREL 90 second film was crafted by director and documentary filmmaker Jona Honer, and will live on SKYN’s owned channels. A TV version will go live in Brazil in late July 2016.
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Music Production: Paraphrase
Sound Design: Hein Verhoeven
Editor: Xander Nijsten
Post Production Company: Storm Amsterdam
Director: Jona Honer
DOP: Tibor Dinglestad
Executive Producer: Karlijn Paardekoper
Production Company: Czar
Producer: Sophie Hendriks
Account Executive: Lisa van Boekhout
Creative Agency: Sid Lee Amsterdam
Executive Creative Director: Kenn MacRae
Group Account Directors: Emma Ryan
Head of TV / Production: Ezra Xenos
Producer: Sylvia Van Elmpt
Senior Art Director: Sebastian Vizor
Strategy: Varia Makagonova, Nicola Davies
Categories: Pharmacy, Contraception and LubricationSid Lee, Wed, 20 Jul 2016 10:38:53 GMT