Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

This Kenzo Film by Spike Jonze Is Brilliantly Bonkers



Editors’ Choice: Four minutes of mutant beats and brains

This Kenzo Film by Spike Jonze Is Brilliantly Bonkers

This new Kenzo ad by director Spike Jonze couldn’t be further from the stuffy, uptight dullness that our eyes are used to from perfume films. 

‘My Mutant Brain’ tells the story of a character, played by actress and dancer Margaret Qualley, who escapes the boredom of a pretentious party to smash, slam, bop and slide her way around the outskirts of the venue. 

“When we think about perfume campaigns, we think about a pretty girl with a bottle," Qualley says. “This clip is exactly the opposite. It's very multi-faceted and different; it takes the spectator by surprise."

Kenzo artistic directors Carol Lim and Humberto Leon, the creatives behind ‘My Mutant Brain’, add: “The Kenzo girl inhabits the present, like right now. She's not nostalgic at all. She likes movement and speed and the way things shift and slide and collide in real time. She's never blasé, always enthusiastic. She stands out from the crowd."

Ryan Heffington, who spearheaded Sia’s ‘Chandelier’ music video, was responsible for the choreography, while the track is an original piece by Jonze’s brother Sam Spiegel and the band Ape Drums.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Choreography

Categories: Beauty & Health, Perfume and aftershave, Wed, 31 Aug 2016 10:01:08 GMT