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This Italian Iced Tea Might Solve All Your Christmas Problems

Creative 267 Add to collection

Estathé’s festive campaign was created by CD’I, produced by The Family and parodies ads that make wild promises

This Italian Iced Tea Might Solve All Your Christmas Problems
The 2018 Christmas campaign for Italian iced tea brand Estathé plays on the theme of ads that use the results of studies to make questionable claims about their products.

Depicting a typical family Christmas scene with family and friends seated around a table, the voiceover claims that a study has proved that drinking the tea at Christmas will guarantee people reach the 12th course of the drawn-out feast, avoid presents they really didn’t ask for and find them love. Clearly, these are impossible claims, but at the very least people can be assured that it’s normal to drink Estathé during the holidays, so why not?

It was devised by Milan-based creative agency Carlo D’Innella and directed by Miguel Campaña through The Family production company.

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Music Company: PapaMusic


Editor: Stuart Greenwald

Post Production / VFX

Colourist: Daniel Pallucca

Post Production: Jacopo Ardit

Post producer: Barbara Calicchio

Production Company

Production Company: The Family

Executive Producer: Lorenzo Ulivieri

Producer: Annalisa Bronzi

Director: Miguel Campaña

DOP: Paco Femenía


Advertiser: Ferrero

Brand: Estathé

Marketing Manager: Massimo Voghera

Senior Brand Manager: Federica Roberto

Brand Manager: Lorenzo Guerrucci

Creative Agency

Creative Agency: CD’I - Carlo D’Innella

Creative Director: Gianpietro Vigorelli

Genres: Comedy, People

Categories: Soft Drinks, Hot Beverages

The Family, Fri, 07 Dec 2018 16:24:04 GMT