This Italian Iced Tea Might Solve All Your Christmas Problems
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Estathé’s festive campaign was created by CD’I, produced by The Family and parodies ads that make wild promises
The 2018 Christmas campaign for Italian iced tea brand Estathé plays on the theme of ads that use the results of studies to make questionable claims about their products.
Depicting a typical family Christmas scene with family and friends seated around a table, the voiceover claims that a study has proved that drinking the tea at Christmas will guarantee people reach the 12th course of the drawn-out feast, avoid presents they really didn’t ask for and find them love. Clearly, these are impossible claims, but at the very least people can be assured that it’s normal to drink Estathé during the holidays, so why not?
It was devised by Milan-based creative agency Carlo D’Innella and directed by Miguel Campaña through The Family production company.
Music Company: PapaMusic
Editor: Stuart Greenwald
Post Production / VFX
Colourist: Daniel Pallucca
Post Production: Jacopo Ardit
Post producer: Barbara Calicchio
Production Company: The Family
Executive Producer: Lorenzo Ulivieri
Producer: Annalisa Bronzi
Director: Miguel Campaña
DOP: Paco Femenía
Marketing Manager: Massimo Voghera
Senior Brand Manager: Federica Roberto
Brand Manager: Lorenzo Guerrucci
Creative Agency: CD’I - Carlo D’Innella
Creative Director: Gianpietro Vigorelli
Genres: Comedy, People
Categories: Soft Drinks, Hot BeveragesThe Family, Fri, 07 Dec 2018 16:24:04 GMT