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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

This Is A Philosophy We At Old Spice Call "Believe in Your Smellf."

23/04/2012
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New Campaign from W+K Portland

 

Old Spice's “Believe in Your Smellf” campaign introduces the brand's newest addition to its scent/product lineup—Champion. Old Spice Champion is for guys who understand that smelling great is an important tool for achieving personal success—like having big muscles and cool hair. And actress Heather Graham as a girlfriend to admire your big muscles and cool hair.
 
Available in deodorant, anti-perspirant/deodorant, body wash and body spray, Champion celebrates the true champion in every man and gives them the motivation and self-confidence to win in the game of life. This is a philosophy Old Spice calls "Believe in Your Smellf."
 
To view the campaign, click here: http://www.youtube.com/oldspice
 
CLIENT Old Spice
PROJECT NAME Believe in your Smellf 
 
Digital Credits 
W+K PORTLAND
Creative Director Jason Bagley / Craig Allen
Copywriter Jason Kreher
Art Director Max Stinson
Producer Andrea Nelson
Account Team Yaya Zhang
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
Developer By Hook, LLC
Digital Designer Ojai Mitchell / Matthew Carroll 
Exec Interactive Producer Pierre Wendling
Art Buying Heather Smith-Harvey
Photographer Swanson Studios
Development Partner Company By Hook, LLC
 
Print Credits:
W+K PORTLAND
Creative Director Craig Allen / Jason Bagley
Copywriter Jason Kreher
Art Director Max Stinson
Typographer + Typeface Matthew Carroll
Account Team Michael Dalton / Diana Gonzalez / Yaya Zhang
Project Manager Jane Monaghan
Art Buyer Kimberly Wilder
Photographer Clive Stewart
Executive Creative Directors Mark Fitzloff / Susan Hoffman
 
RE-TOUCHING AGENCY
Agency W+K 
Re-toucher Frazer Goodbody / Amy Corcoran / Greg Radich / Saskia Thomson
 
TV Credits:
W+K PORTLAND
Creative Directors Jason Bagley / Craig Allen
Copywriter Jason Kreher
Art Director Max Stinson
Producer Jeff Selis
Account Team Michael Dalton / Diana Gonzalez / Yaya Zhang
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
 
PRODUCTION
Production Company Biscuit Filmworks
Director Tim Godsall
Executive Producer Holly Vega
Line Producer Rick Jarjoura
 
EDITORIAL 
Editorial Company Arcade Edit
Editor Geoff Hounsell
Post Producer Ali Reed
 
VFX
VFX Company The Mission Studio
VFX Supervisor Rob Trent
VFX Producer Diana Cheng
 
MUSIC + SOUND DESIGN
Music+Sound Company Tonefarmer
Producer Tiffany Senft
 
MIX
Mix Company Lime
Mixer Joel Waters
Producer Jessica Locke
 

 

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