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This Insanely Cute Disneyland Ad Features a Duckling Obsessed with Donald Duck

Creative 2.1k Add to collection

BETC's first work for Disneyland Paris is an animated gem

This Insanely Cute Disneyland Ad Features a Duckling Obsessed with Donald Duck
BETC has launched its first piece of work for Disneyland Paris, entitled ‘Where Magic Gets Real’.

The film - which is launching throughout the European market - follows the epic and moving adventure of a little wild duckling who, after stumbling across a Disney magazine, develops a fascination for Donald Duck. 

The days and the seasons pass, and the little duck lives Donald Duck, breathes Donald Duck, and dreams of Donald Duck. The magazine becomes his most prized possession.
But winter arrives, forcing the little duck's family to migrate, and the magazine is just too heavy to bring along for the ride…

Check out the spot below. DISCLAIMER. IT IS VERY CUTE. 


The spot is carried by an intimate rendition of the iconic song ‘The Impossible Dream (The Quest)’, which you may recognise from Wieden+Kennedy London’s famous spot for Honda of the same name. This film represents an evolution of the brand's communication, moving towards the sort of universal storytelling that the Disney brand embodies.
view more - Creative
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Production Company

Production Company: General Pop

Other

3D Studio / Director: UNIT Images

Creative Agency

Creative Agency: BETC

Executive Creative Director: Antoinette Beatson

Creative Director: Christophe Clapier

Art Director: Julien Lefèvre, Clément Chayé (Assistant)

Copywriter: Alban Gallée

Agency Management: Anne-Laure Brunner, Marion Gondeau, Pauline Mezzadri

Strategic Planning: Antoine Pivard

Post Production Supervisor: Alexandra Houillon

Sound

Sound Company: GUM Production

Client

Brand: Disneyland Paris

Brand Manager: Grégoire Champetier, Cynthia Oostdijck, André Delvallée, Nathalie Raverat, Sébastien Dupont

Genres: Animation, Music & Sound Design, Scenic, Storytelling

Categories: Theme parks, Sports and Leisure

BETC Paris, Tue, 08 Jan 2019 16:26:50 GMT