BETC has launched its first piece of work for Disneyland Paris, entitled ‘Where Magic Gets Real’.
The film - which is launching throughout the European market - follows the epic and moving adventure of a little wild duckling who, after stumbling across a Disney magazine, develops a fascination for Donald Duck.
The days and the seasons pass, and the little duck lives Donald Duck, breathes Donald Duck, and dreams of Donald Duck. The magazine becomes his most prized possession.
But winter arrives, forcing the little duck's family to migrate, and the magazine is just too heavy to bring along for the ride…
Check out the spot below. DISCLAIMER. IT IS VERY CUTE.
The spot is carried by an intimate rendition of the iconic song ‘The Impossible Dream (The Quest)’, which you may recognise from Wieden+Kennedy London’s famous spot for Honda
of the same name. This film represents an evolution of the brand's communication, moving towards the sort of universal storytelling that the Disney brand embodies.