This Insanely Cute Disneyland Ad Features a Duckling Obsessed with Donald Duck
BETC's first work for Disneyland Paris is an animated gem
BETC has launched its first piece of work for Disneyland Paris, entitled ‘Where Magic Gets Real’.
The film - which is launching throughout the European market - follows the epic and moving adventure of a little wild duckling who, after stumbling across a Disney magazine, develops a fascination for Donald Duck.
The days and the seasons pass, and the little duck lives Donald Duck, breathes Donald Duck, and dreams of Donald Duck. The magazine becomes his most prized possession.
But winter arrives, forcing the little duck's family to migrate, and the magazine is just too heavy to bring along for the ride…
Check out the spot below. DISCLAIMER. IT IS VERY CUTE.
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The spot is carried by an intimate rendition of the iconic song ‘The Impossible Dream (The Quest)’, which you may recognise from Wieden+Kennedy London’s famous spot for Honda
of the same name. This film represents an evolution of the brand's communication, moving towards the sort of universal storytelling that the Disney brand embodies.
Production Company: General Pop
3D Studio / Director: UNIT Images
Creative Agency: BETC
Executive Creative Director: Antoinette Beatson
Creative Director: Christophe Clapier
Art Director: Julien Lefèvre, Clément Chayé (Assistant)
Copywriter: Alban Gallée
Agency Management: Anne-Laure Brunner, Marion Gondeau, Pauline Mezzadri
Strategic Planning: Antoine Pivard
Post Production Supervisor: Alexandra Houillon
Sound Company: GUM Production
Brand: Disneyland Paris
Brand Manager: Grégoire Champetier, Cynthia Oostdijck, André Delvallée, Nathalie Raverat, Sébastien Dupont
Genres: Animation, Music & Sound Design, Scenic, Storytelling
Categories: Theme parks, Sports and LeisureBETC Paris, Tue, 08 Jan 2019 16:26:50 GMT