Mullen Lintas Mumbai launches second execution in campaign for Motilal Oswal Financial Services
Having a bad day? Watch this spot for Indian firm Motilal Oswal Financial Services.
Created by Mullen Lintas Mumbai, the 40-second film features scenarios unfolding in the most satisfying of ways. A pair of hands counting money as quick as a machine, a blindfolded man beating a Rubik’s Cube in seconds, a child diving into water through a rubber ring. You get the picture. Enjoy it for yourselves below.
This spot is the second execution in a campaign that came out in the summer, which featured equally talented people from across India. Check that spot out further down the page.
“Drive by our office at night and it will be lit green or red depending on how the stock markets have performed that day," said Ramnik Chhabra, Motilal Oswal’s Marketing Director, when the campaign initially launched. "Instead of ‘Up-Down’ buttons, our elevators have visuals of Bulls and Bears. We have one of the largest equity research departments in the industry. All the money of the company and promoters is invested only in equity. Needless to say; we are an ‘only equity focused’ investing house. This focus has helped us create a unique stock picking methodology (QGLP) to create wealth. The aim of the film is to, well; focus on this focus! And hence present Motilal Oswal as the equity expert you should think of if you are thinking about investing in equity.”
Garima Khandelwal, ECD-Mullen Lintas added: “Let's celebrate skill, and the passion to do what you do every day and become the boss of it. The flair, rhythm and style makes it unique especially for the financial category. And that’s the contrast that excited us, for our clients. Motilal Oswal have mastered equity, and that is the single minded message we needed to put out loud and clear, hopefully entertaining all as they watch it.”