Energy BBDO launches in Brazil with campaign for CBN that uses a shocking metaphor around execution
Having just launched operations in Brazil, Energy BBDO unveils its first major campaign, a film titled “Condemnations” for the CBN news radio station.
Referencing various kinds of present-day controversial topics, the film puts forward a metaphor for the polarization that’s rampant both within and outside of social media. Where people who express an opinion, whatever it is, are summarily condemned by those who profess the opposite viewpoint.
The message urges a strong yet necessary reflection on hatred. Making it clear that CBN is in favor of dialogue, of openness to ideas and respect for the diversity of opinions, because it covers various points of view in its programming.