This Hardware Store Is Helping Rebuild Puerto Rico via YouTube Tutorials
Grey Mexico's new campaign for Construrama uses DIY videos to both educate viewers and make actual building repairs
Grey Mexico has launched a new campaign for Construrama, one of the top hardware retailers in Latin America, entitled DIY For Puerto Rico.
After the hurricanes that devastated Puerto Rico island in 2017, there are still many small towns and communities in need to be rebuilt and repaired.
DIY or "how to" video tutorials are one of the most commonly searched genres of YouTube and growing around 70% each year. However, most of these how-to videos don't actually do anything beyond a demonstration. So Construrama launched a series of DIY videos, shot on real sites, making actual repairs to schools and community centers. They are not only helpful tutorials for Construrama customers but also are helping to rebuild a devastated part of Puerto Rico.view more - Creative
Director: Maleja Rodríguez
Producer: Itzie Molini, Noro Sebastián
Photography: Joel Pérez
Creative Agency: Grey Mexico
Executive Creative Director: Humberto Polar, Aníbal Quiñones
Copywriter: Aníbal Quiñones, Manuel Vera
Art Director: Diego Steffens, Osvaldo Vázquez, Carlos E. Ramírez
Categories: Retail and Restaurants , DIY Storeslbbonline.com, Thu, 23 May 2019 14:36:23 GMT