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This Hardware Store Is Helping Rebuild Puerto Rico via YouTube Tutorials

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Grey Mexico's new campaign for Construrama uses DIY videos to both educate viewers and make actual building repairs

This Hardware Store Is Helping Rebuild Puerto Rico via YouTube Tutorials
Grey Mexico has launched a new campaign for Construrama, one of the top hardware retailers in Latin America, entitled DIY For Puerto Rico.

After the hurricanes that devastated Puerto Rico island in 2017, there are still many small towns and communities in need to be rebuilt and repaired.

DIY or "how to" video tutorials are one of the most commonly searched genres of YouTube and growing around 70% each year. However, most of these how-to videos don't actually do anything beyond a demonstration. So Construrama launched a series of DIY videos, shot on real sites, making actual repairs to schools and community centers. They are not only helpful tutorials for Construrama customers but also are helping to rebuild a devastated part of Puerto Rico.
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Production Company

Director: Maleja Rodríguez

Producer: Itzie Molini, Noro Sebastián

Photography: Joel Pérez


Sound: Gabriel Peña

Creative Agency

Creative Agency: Grey Mexico

Executive Creative Director: Humberto Polar, Aníbal Quiñones

Copywriter: Aníbal Quiñones, Manuel Vera

Art Director: Diego Steffens, Osvaldo Vázquez, Carlos E. Ramírez

Genres: People

Categories: Retail and Restaurants , DIY Stores, Thu, 23 May 2019 14:36:23 GMT