This Granola Brand Is Launching a ‘Nude-Friendly’ Hiking Trail System

Today, Friday 14th July, is National Nude Day in the US. To honour the occasion, Leo Burnett Chicago and Bear Naked Granola have partnered with Outside’s Gaia GPS to launch America’s first un(official) nude-friendly trail system, designed to make nude hiking more accessible this summer.

There is a mighty community that enjoys experiencing nature au naturale, but the laws vary from place to place and can be confusing. This, coupled with cultural biases against nudity, makes naked hiking extremely challenging to navigate, leaving the naked hiking community, literally and figuratively, lost in the woods. 

Hikers will now be able to enjoy Kellogg’s-owned Bear Naked granola while confidently exploring nature as they prefer. They will be able to use the Gaia GPS app to review which of their 300+ trails are either friendly or not friendly for naked hikers to help point them in the right direction. This revolutionary system will allow nude hikers to review and mark trails for nude-friendliness using a covert emoji code system. The collaborative effort to give this niche community a resource to explore and enjoy nature while adhering to local laws. By considering factors such as crowds, rangers, shade, poison oak, and bugs, hikers participating in the #HikeBearNaked challenge will, together, make up America’s first (un)official nude-friendly trail system. 

For added fuel, the brand has created a special hiker's belt that covers you with a bag of strategically placed Bear Naked Granola – arguably the most deliciously stylish accessory of this hiking season. Hikers can purchase this Bear Naked Belt at www.BearNakedTrails.com for $23.07  for a limited time. This newly-engineered snacking gear allows for easy snacking of Bear Naked granola to keep hunger at bay, and doubles as a loincloth hikers cover-up when needed.

"Every year, hikers across the country embark on these hikes to get as close to nature as possible," said Sadie Garcia, senior director of brand marketing at Bear Naked. "Connecting with nature is at the core of our company, and to help them along the way, we want to make sure they know which trails are friendly, and that they have something to bring along their favourite trail snack."

“Some people think all granola is the same, which can be boring. Naked hiking, on the other hand, is very much not boring," added Britt Nolan, president and chief creative officer of Leo Burnett. “When your name is Bear Naked, you have to take advantage of that.”