This Emotionally Charged Orange Juice Ad Asks 'What Do You Get up For?'

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Sweetshop director Liz Murphy helms the ad from Jung Von Matt for German brand Hohes C
This Emotionally Charged Orange Juice Ad Asks 'What Do You Get up For?'

Sweetshop's Liz Murphy has directed a beautifully observed, naturally performed film for German orange juice brand Hohes C. Asking 'what do you get up for?', the film is central to an emotionally charged campaign created by Jung Von Matt.

Released in Germany as ‘Wofür stehst du auf?’, the film shows different people waking in the early morning hours for an active start to their day – playing football, jogging, doing yoga, looking after family, and going to work – and emphasises the idea of looking after the ‘things that matter the most.’

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Post Production / VFX

Post Production Company: Cobblestone

Grade: Wade Odlum / Alter Ego

Sound

Sound Company: Hesse Studios

Creative Agency

Creative Agency: Jung von Matt / Havel

Creative Director: Daniel Schweinzer

Art Director: Lukas Liske

Copywriter: Timo Fiebig

Producer: Tobias Saalmann

Production Service

Production Service Company: Bas Production

Production Company

Production Company: Cobblestone

DOP: Ross Giardina

Executive Producer: Philipp Schmalriede

Producer: Svenja Widegreen

Director: Liz Murphy

Music

Music Company: Pete Jones Music

Offline

Editor: Kathrin Schmoll

Genres: People, Scenic, Storytelling

Categories: Soft Drinks, Fruit Juices

Sweetshop London, 9 months ago