Pride Month has kicked off with a powerful film that poetically underlines the struggles of the LGBT community has faced (and still faces in many parts of the world). The film is a call to arms and a reminder that although LGBT has become part of the mainstream in many places there are millions who lived and continue to live in fear of being their true selves.

The video, which was created for NYC Pride, was devised by the creative agency McGann/Zhang. It’s sure to be a powerful calling card for the LA and Beijing-based  agency that was just founded in March this year by Geoff McGann (known for being one the original creatives on Nike at Wieden+Kennedy) and rising star Yichi Zhang.