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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
This Digital Doormat Stops You Getting Caught Watching Things You Shoudn't
22/09/2016
Group745
Advertising Agency
London, United Kingdom
85
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Vodafone and Grey London help sneaky ways stay hidden
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We’ve all been there: that sudden, blood-rushing panic as you hear the door go; the realisation that you’re moments away from getting caught red-handed by your partner watching ahead on that series you’d promised you’d watch together.

Well today, help is at hand: Introducing the SmartMat, an intelligent doormat from Vodafone Ireland that automatically changes the channel when your other half arrives home.

The SmartMat – which at first glance looks like an innocuous, everyday doormat – is pre-fitted with an accelerometer motion sensor, which sends a Bluetooth signal to your phone as soon as movement is detected. Once the phone realises someone is about to enter your home, it immediately sends an infared signal to your TV, which in turn changes your TV to a pre-set, ‘safe’ channel – thus avoiding any unwelcome awkward encounters.

“Sometimes TV is so good you just can’t help yourself”, says a spokesperson for Vodafone Ireland. “In fact, our survey found that 62% of people ‘cheat’ on their significant other, watching ahead on series they’re supposedly watching together. You know you shouldn’t. You know you promised you wouldn’t. But they’re out, you’re bored, and the latest episode of whichever series you’re binge watching together is calling. And we think that’s fair enough. That’s why we’ve created the SmartMat – a guarantee your sneaky ways stay hidden. So if you’re going to cheat, cheat smart.” 

The SmartMat is the brainchild of Grey London, the creative agency behind products including LifePaint and Beard Baubles. A spokesperson for the agency adds: “You know the feeling. One minute you’re slumped on the sofa, midway through an episode of that thing you said you’d wait to watch together; next thing you know your other half’s walking through the door, screaming ‘not again!’ while you scramble for the remote in a vain attempt to cover up your sins. Thanks to the SmartMat, you’ll never get caught self-indulging where you shouldn’t again.” 

Credits
Work from Grey
Group745
Remote
Vodafone Ireland
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