This Dannes Lions Call for Entries Isn't a Complete Hoax. Honestly!

The newly minted Dannes Lions Festival of Advertising has announced a call for entries today. The announcement was made this morning and captured on film by Daniel Sheppard, the Dannes Lions Festival of Advertising’s Founding Director and sole Judge and Jury.

“This is a very exciting day. For as long as I can remember, I have been fascinated by advertising and the idea of mixing my own body with a lion’s body and turning it into a trophy,” said Sheppard. “This is an effort to celebrate both. While we have some budgetary limitations because this is our first year, we hope that what we lack in Rosé, we make up for in mostly safe drinking water.”

The Dannes festival was founded this year by Sheppard, an advertising enthusiast and filmmaker, to Celebrate Comedy in Advertising. The event begins today and completely overtakes this small agricultural village of reluctant, but still cooperative, farmers and townspeople and will last until all 100 trophies have been awarded. They will be mailed to 100 winners who will be immortalized on the official website, DannesLions.com.

“In an effort to further manage expectations,” continued Sheppard, “There are no hotels in Dannes, but there is the Camping Municipal du Mont St. Frieux in the dunes on the English Channel and I have been told several local buildings have bathrooms.”

Submissions are 100% free. For directions, a live stream and to submit work please visit DannesLions.com