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This Cute Animation from Unlisted’s Yves Geleyn Is Everyone’s Cup of Tea

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Animation directors teams with Hakkuhodo and AOI Pro on spot for tea brand GOGO-NO-KOCHA

This Cute Animation from Unlisted’s Yves Geleyn Is Everyone’s Cup of Tea

Unlisted, and animation director Yves Geleyn, in collaboration with Hakkuhodo and AOI Pro tell the sweet story of a young girl determined to carry on her family’s legacy in this new spot for GOGO-NO-KOCHA.

Known for his intricate and thoughtful character design and a fairytale sensibility, Yves weaves together lavish environment design, a classic animation aesthetic and his masterful storytelling to create a spot both heartfelt and elegant.

According to Yves, this campaign had everything: “It was a dream project in terms of creating a more classical animation style; having a worldwide animation team delivering across time zones - from South Korea and Canada, to France and New York; and having respectful clients who really loved the art and got excited about seeing what we were producing. Everything was really fun and there was a lot of positive energy in it.”

“Yves’ commitment to thoughtfully told and beautifully executed stories always ensures a great outcome,” says Graham Pryor, Unlisted Melbourne executive producer. “And the result is work that resonates in a simple yet meaningful way." 

GoGo Tea - GOGO-NO-KOCHA // Hornet from Unlisted on Vimeo.

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Client

Advertiser: GOGO-NO-KOCHA

Creative Agency

Creative Agency: Hakuhodo

Creative Director: Yasutaka Ide

Creative Director: Shin Nagashima

Art Director: Reki Hashimoto

Copywriter: Kenji Saito

Copywriter: Yukiko Kumazaki

Copywriter: Chisato Nishino

Planner: Tetsuji Kuramitsu

Account Executive: Masahiro Kawamata

Account Executive: Kazunari Hasumi

Account Executive: Hirokazu Fujita

Account Executive: Dai Matsui

Hornet
Director Yves Geleyn
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas, Hana Shimizu
Production Supervisor Dez Stavracos
Associate Producer Nico Benenati
Senior Editor Anita Chao
Editor Sam Stulin
Assistant Editor Hyeseung Kim, Minseok Kim
Edit Intern Clenine Anicet
Production Coordinator Judy Tam

EP: Graham Pryor

Head of Production: Steve Bradshaw

Producers: Megan Plane, Steph Wu

Producer: Shu Nagasawa

Producer: Masahiro Kawaguchi

Production Coordinator: Wataru Ode

Production Coordinator: Kanako Sato

Sound: Antfood

Executive Creative Director: Wilson Brown

Executive Producer: Sue Lee

Producer: Kat Hom

Sound Designer/Mix Engineer: Yuta Endo

Pre Production
Storyboard Artist Steph Dere, Sami Healy
Character Designer Margaux Zinsner
2D Prep Sami Healy, Kaycee Nwakudu
Environment Designer Benjamin Plouff, Camille Süle

2D
Animator Sami Healy, Kaycee Nwakudu, Maxime Joiniot, Aleksandra Krechman, Casey McDonald, Camille Vincent, Sandy Lakhar
Cleanup Animator Sara Litzenberger, Ty Enos, Hyo Bin Kang, Ciara Bresnahan, Hazel Zheng, Matt Corsillo, Rory Cummings-Dise, Andres Padilla
Lead Compositor John Mattiuzzi
Additional Compositing Matthew DeFranco



Unlisted



AOI Pro.

Genres: Animation

Unlisted, Tue, 07 Sep 2021 08:14:00 GMT