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This Crib From Ford Simulates The Feeling of Travelling in a Car



Innovative project by GTB Spain and Ogilvy & Mather ensures babies can always sleep as well as they do in a car

This Crib From Ford Simulates The Feeling of Travelling in a Car
GTB Spain, with the support of Ogilvy & Mather and Espadaysantacruz Studio, has developed an innovative baby crib for Ford.

After months of research and development, they’ve launched 'MAX Motor Dreams’, s crib that simulates the feeling of traveling in a Ford car. The crib was created on the basis of the insight that children usually sleep well in a car. Its features include the reproduction of the light sound of a Ford engine, smooth motion that mimics driving movements and LEDs that reproduce street lights. Everything is controlled via a simple app, which also includes a feature in which parents can record their children’s favourite routes to then reproduce them accurately in the crib.

Via the website, you can request a test-drive of the MAX Range Cars and participate in a contest to win the crib.

The realisation, development of product and production was conducted by Espadaysantacruz Studio.


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Categories: Automotive, Cars, Tue, 14 Mar 2017 16:46:14 GMT