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This Crib From Ford Simulates The Feeling of Travelling in a Car

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Innovative project by GTB Spain and Ogilvy & Mather ensures babies can always sleep as well as they do in a car

This Crib From Ford Simulates The Feeling of Travelling in a Car
GTB Spain, with the support of Ogilvy & Mather and Espadaysantacruz Studio, has developed an innovative baby crib for Ford.

After months of research and development, they’ve launched 'MAX Motor Dreams’, s crib that simulates the feeling of traveling in a Ford car. The crib was created on the basis of the insight that children usually sleep well in a car. Its features include the reproduction of the light sound of a Ford engine, smooth motion that mimics driving movements and LEDs that reproduce street lights. Everything is controlled via a simple app, which also includes a feature in which parents can record their children’s favourite routes to then reproduce them accurately in the crib.



Via the website fordmaxmotordreams.com, you can request a test-drive of the MAX Range Cars and participate in a contest to win the crib.

The realisation, development of product and production was conducted by Espadaysantacruz Studio.
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Client

Brand: Ford

Digital Production Company

Digital Production: Espadaysantacruz Studio

Production Company

Production Company: Espadaysantacruz Studio

Music

Music Production: TDL Music

Creative Agency

Account Executive: María Alcalá, Yoyes Peruyero

Account Supervisor: Marta Baquero

Creative Agency: GTB España and Ogilvy & Mather

Digital: Rubén Martín, Celia Fernández

Executive Creative Director: Paulo Areas

Experience Design Director: Paloma Adrién

Production Assistant: Fernando Albor

Creatives: Javier Martínez, Pablo Fernández

Categories: Automotive, Cars

lbbonline.com, Tue, 14 Mar 2017 16:46:14 GMT