Innovative project by GTB Spain and Ogilvy & Mather ensures babies can always sleep as well as they do in a car
GTB Spain, with the support of Ogilvy & Mather and Espadaysantacruz Studio, has developed an innovative baby crib for Ford.
After months of research and development, they’ve launched 'MAX Motor Dreams’, s crib that simulates the feeling of traveling in a Ford car. The crib was created on the basis of the insight that children usually sleep well in a car. Its features include the reproduction of the light sound of a Ford engine, smooth motion that mimics driving movements and LEDs that reproduce street lights. Everything is controlled via a simple app, which also includes a feature in which parents can record their children’s favourite routes to then reproduce them accurately in the crib.
Via the website fordmaxmotordreams.com, you can request a test-drive of the MAX Range Cars and participate in a contest to win the crib.
The realisation, development of product and production was conducted by Espadaysantacruz Studio.