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This Christmas Jumper Has One Short Sleeve for a Very Good Reason

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LOLA MullenLowe Paris creates jumper for l’Agence de la biomédecine to drive awareness surrounding bone marrow donation

This Christmas Jumper Has One Short Sleeve for a Very Good Reason

This Christmas season, LOLA MullenLowe turns the concept of the most beautiful Christmas jumper on it’s head by showcasing how a single gesture can save a life.

The jumper, with one sleeve shorter than the other, was created by LOLA MullenLowe for ‘l’Agence de la biomédecine’ in order to drive awareness surrounding bone marrow donation. 

LOLA MullenLowe came up with the idea of having one sleeve shorter than the other so that the wearer’s bare arm is in full view and reminds people that a bone marrow donation can be done by simply giving blood.

This initiative has the possibility of going viral. On receipt of the Christmas jumper journalists and influencers are invited to wear and share photos of them across their social media networks and mobilise their followers to donate their bone marrow. Partnerships with the likes of Julien Ménielle, Youtube Presenter of ‘Dans ton Corps’ and l’instagram star Baptiste Lorber. These influencers are going to create a video and story, dedicated to this movement.

To help drive awareness surrounding this initiative, LOLA MullenLowe has requested the support of a string of celebrities and influencers such as Michel Cymes, Mathias Malzieu, Max Boublil and Kad Merad…

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Digital Agency

Client Partner: Florent Kervot, Mélanie Gazengel 

Creative Agency

Chief Creative Officer: Chacho Puebla

Creative Agency: Lola MullenLowe Paris

Creative Director: Antoine Colin, Jordan Lemarchand 

Creatives: Antoine Colin, Jordan Lemarchand 

Executive Creative Director: Cédric Gueret

Genres: People, Fashion & Beauty

Categories: Health, Corporate, Social and PSAs

LOLA MullenLowe, Fri, 21 Dec 2018 15:29:04 GMT