Thu, 23 Dec 2021 13:31:00 GMT
This Christmas campaign for Platano de Canarias, created by LOLA MullenLowe Madrid, recreates animations and images from the real ashes from the Cumbre Vieja volcano.
The spot tells a story in which the island of La Palma and its people are the protagonists. It is a story of overcoming odds, courage, and hope.
The ashes symbolise a future in which La Palma will be reborn from the volcano eruption.
view more - CreativeLOLA MullenLowe, Thu, 23 Dec 2021 13:31:00 GMT