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This Chilean Safe Driving PSA Tells Its Powerful Story in Reverse

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Y&R Santiago and Movistar urge drivers not to use their phone while driving

This Chilean Safe Driving PSA Tells Its Powerful Story in Reverse
Traffic accidents caused by the use of cell phones during the driving have increased in Chile.

The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by ‘distracted driving’ have risen by 93.2% in the last six years.

To tackle this shocking statistic, telecommunications brand Movistar, in collaboration with with Carabineros de Chile (police), Conaset and its agency Y&R Santiago have launched a PSA that tells a moving love story in reverse.

Check it out below. 
video
Movistar 'A Life to See'
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Client

Brand: Movistar

Production Company

Director: Diego Nuñez Irigoyen

Production Company: Cinemágica

Executive Producer: Josefina Abud

Creative Agency

Creative Agency: Y&R SCL

Executive Creative Director: Francisco Cavada, Álvaro Becker

Copywriter: José Ignacio Véliz, Alí Hernandez

Art Director: Marco Ortega, Alfonso Larsen, Joaquín Toro

Digital Executive Director: Andrés Díaz

Creative Director: Seba Vildósola, Raimundo Undurraga

Account Director: Daniela Dalencon, Clemente Pinto

Genres: Music & Sound Design, People, Scenic, Storytelling

Categories: Road safety, Corporate, Social and PSAs

VMLY&R LATAM, Tue, 18 Sep 2018 13:02:27 GMT