This Chilean Safe Driving PSA Tells Its Powerful Story in Reverse
Y&R Santiago and Movistar urge drivers not to use their phone while driving
Traffic accidents caused by the use of cell phones during the driving have increased in Chile.
The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by ‘distracted driving’ have risen by 93.2% in the last six years.
To tackle this shocking statistic, telecommunications brand Movistar, in collaboration with with Carabineros de Chile (police), Conaset and its agency Y&R Santiago have launched a PSA that tells a moving love story in reverse.
Check it out below.
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Movistar 'A Life to See'
Director: Diego Nuñez Irigoyen
Production Company: Cinemágica
Executive Producer: Josefina Abud
Creative Agency: Y&R SCL
Executive Creative Director: Francisco Cavada, Álvaro Becker
Copywriter: José Ignacio Véliz, Alí Hernandez
Art Director: Marco Ortega, Alfonso Larsen, Joaquín Toro
Digital Executive Director: Andrés Díaz
Creative Director: Seba Vildósola, Raimundo Undurraga
Account Director: Daniela Dalencon, Clemente Pinto
Genres: Music & Sound Design, People, Scenic, Storytelling
Categories: Road safety, Corporate, Social and PSAsVMLY&R LATAM, Tue, 18 Sep 2018 13:02:27 GMT