Sancho BBDO and the Colombian League Against Cancer launch ‘RascaTest’
Sancho BBDO and the Colombian League Against Cancer have launched RascaTest, a campaign calling on all men to scratch their testicles in the name of good health.
99 out of 100 men can be completely cured of testicular cancer if it is detected in good time. According to numbers presented by the National Institute of Cancer, in Colombia each year there are 507 new cases of testicular cancer, leading to about 72 deaths. However, if detected early, the healing opportunities are positive.
The campaign launched on January 1st, a day Sancho BBDO wants to become the World Day of Testicular Self-Examination. They have dubbed it #RascatestDay.