Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

This Campaign Makes You Think About McDonald's Without Even Mentioning it


The outdoor campaign from Leo Burnett lists the iconic ingredients into the product allowing viewers can work out what it is

This Campaign Makes You Think About McDonald's Without Even Mentioning it

Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign.

Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage and Egg McMuffin, Big Mac and Filet-O-Fish.

Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing.

The campaign breaks on 27th January and runs across digital outdoor sites nationwide.

Pete Heyes, creative director at Leo Burnett, said: “McDonald’s is a leader. Only a handful of global brands can communicate like this. The redacted and graphic nature of this latest campaign exudes the confidence McDonald’s and its iconic products deserve’.”


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Fast food, Retail and Restaurants

Leo Burnett UK, Wed, 29 Jan 2020 15:36:24 GMT